Break Free Club
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Overview
A Redesign for a Business That Outgrew Its First Website
Break Free Club helps entrepreneurs and self-employed people build an international setup, from LLC formation and international bank accounts to tax residence and emigration. The website is in German and speaks to this audience directly. The first version of the site had been built in-house, with the help of AI and the team's own expertise. As the business grew, that was no longer enough, and a redesign was due.
The problem
A Website That No Longer Matched the Offer
The original site did its job in the beginning, but the service had grown and the website had not kept up. It did not speak to the target audience as directly as it could, it did not show the full range of services, and it was not built to convince visitors to take the next step. At the same time, the site had more jobs to do than before: win over new visitors, get the right people onto the affiliate platform, and make it easy to book a call.
Our solution
A Site Built to Speak to the Audience and Convert
We redesigned the website around the entrepreneurs and self-employed people Break Free Club serves. Clearer messaging explains the expanded service, while stronger imagery gives the brand a more professional look. The page is built around two clear next steps: book a call or access the affiliate platform. This conversion-focused structure connects the offer to the actions the business needs visitors to take.
Result
A Clear Path From First Visit to First Call
Break Free Club now has a website that matches the service it offers. Visitors see who the offer is for, what it includes and how the process works, and they have two clear ways forward: book a call or move into the affiliate platform. What used to be a self-built first version has become a conversion-focused site that supports the growth of both the client business and its partner network.
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