Cookie Policy

Last updated: September 2026

1. What are cookies?

Cookies are small text files that are stored on your device (computer, tablet or smartphone) when you visit a website. Similar technologies, such as local storage, pixels or device identifiers, work in a comparable way. In this policy, we refer to all of these technologies as “cookies.”

Cookies can be session cookies, which are deleted when you close your browser, or persistent cookies, which remain on your device until they expire or you delete them. They can be set by us (first-party cookies) or by third-party providers whose services we use on our website (third-party cookies).

2. Who is responsible?

The controller for the use of cookies on this website is:

Justin Hein
Conversion Peak

Neuwiesenweg 2
79787 Lauchringen
Germany

Phone: +49 175 8850181
E-mail: hello@conversionpeak.co

This Cookie Policy supplements our Privacy Policy, which contains further information on how we process your personal data.

3. Why do we use cookies?

We use cookies for the following purposes:

- Strictly necessary cookies: These are required to operate the website, keep it secure and store your cookie choices. They cannot be switched off.

- Functional cookies: These enable additional features, such as booking an appointment with us.

- Analytics cookies: These help us understand how visitors use our website so that we can improve it.

- Marketing and conversion cookies: These help us measure the success of our advertising and recognise which actions visitors take after clicking on an ad.

4. Legal basis

Cookies that are strictly necessary for providing the service you have requested, or for transmitting a communication, are set on the basis of § 25 (2) TDDDG. Any subsequent processing of personal data is based on our legitimate interest in a technically error-free and secure website (Art. 6 (1)(f) GDPR).

All other cookies (functional, analytics and marketing) are only set if you have given your consent via our cookie banner (§ 25 (1) TDDDG and Art. 6 (1)(a) GDPR). You can withdraw your consent at any time with effect for the future (see section 7).

5. Cookies and services used on this website

Consent management (Usercentrics)

We use the consent technology of Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, Germany, to obtain and document your cookie choices. Usercentrics stores your consent decisions in your browser so that they can be recalled on your next visit. Category: strictly necessary. Legal basis: Art. 6 (1)(c) GDPR.

Google Tag Manager
Google Tag Manager, provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, allows us to manage and load tracking and other tags on our website. The Google Tag Manager itself does not set cookies or create user profiles, but the tags loaded through it may do so. Category: depends on the loaded tag; we load it only after consent.

Google Analytics

We use Google Analytics, provided by Google Ireland Limited, to analyse how visitors use our website (for example pages viewed, time spent on the site, device type and origin). Google Analytics uses cookies or comparable technologies to recognise your device. IP anonymisation is enabled. Information may be transferred to and stored on servers in the United States. Category: analytics. Legal basis: your consent.

Google Conversion Tracking

Google Conversion Tracking, provided by Google Ireland Limited, lets us recognise whether a visitor has completed a certain action, for example after clicking on one of our ads. We only receive aggregated statistics and no information that identifies you personally. Category: marketing. Legal basis: your consent.

Microsoft Clarity
Microsoft Clarity, provided by Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland, records interactions such as mouse movements, clicks and scrolling. It creates heatmaps and can record sessions so that we can review how the site is used. Clarity uses cookies to recognise returning visitors. Data is stored on Microsoft servers in the United States. Category: analytics. Legal basis: your consent.

Google Fonts
To display fonts uniformly, we use Google Fonts provided by Google Ireland Limited. When you open a page, your browser connects to Google’s servers to load the fonts, and Google receives your IP address. Google Fonts does not require cookies in itself, but we treat it as a third-party connection that is only established after consent. Category: functional. Legal basis: your consent.

Calendly

If you book an appointment through our website, we use Calendly, provided by Calendly LLC, 271 17th St NW, 10th Floor, Atlanta, Georgia 30363, USA. Calendly may set cookies to provide the booking function and to remember your inputs. Category: functional. Legal basis: your consent.

6. Overview of cookies

The following table lists the main cookies and storage entries that may be set on this website. Names and lifetimes may change when providers update their services.

Provider: Name | Purpose | Category | Typical duration 

Usercentrics: uc_settings / ucData (local storage) | Stores your cookie choices | Necessary | Until deleted / up to 1 year

Google Analytics: _ga | Distinguishes visitors | Analytics | 2 years

Google Analytics: _ga_<container-ID> | Maintains session state | Analytics | 2 years

Google Ads / Conversion Tracking: _gcl_au | Measures conversions from ads | Marketing | 90 days

Microsoft Clarity: _clck | Stores the Clarity user ID and settings | Analytics | 1 year

Microsoft Clarity: _clsk | Connects page views into one session recording | Analytics | 1 day

Calendly: various | Provides the booking function | Functional | Session / varies

7. How to manage or withdraw your consent

You can change or withdraw your cookie settings at any time by reopening the cookie banner settings on our website (for example via the “Cookie settings” link in the footer). Withdrawing your consent does not affect the lawfulness of processing carried out before the withdrawal.

You can also control cookies in your browser settings. You can be notified when cookies are set, allow them only in individual cases, block them in general, or delete them automatically when you close the browser. If you disable cookies, some functions of this website may be limited.

You can prevent the collection of data by Google Analytics by installing the browser add-on available at https://tools.google.com/dlpage/gaoptout?hl=en.

8. Data transfers to third countries

Some of the providers listed above process data in the United States. The transfer is based on the EU-US Data Privacy Framework, where the provider is certified, and on the Standard Contractual Clauses of the European Commission. Further details are available in our Privacy Policy and in the providers’ privacy statements.

9. Your rights

You have the right to access, rectification, erasure, restriction of processing and data portability, the right to object to processing, and the right to lodge a complaint with a supervisory authority. Please contact us at hello@conversionpeak.co

10. Changes to this policy

We may update this Cookie Policy when we change the services used on our website or when legal requirements change. The current version is always available on this page.